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Our nation's prosperity is determined by children's health.

Our country’s prosperity depends on the health and well-being of our children. For a child’s growth and development, a well-balanced diet is needed. The number of malnourished children in India is the highest in the world. About 32% of children under the age of five are stunted.  

According to a World Bank survey, a 1% drop in adult height due to childhood stunting is linked to a 1.4 % drop in economic growth. In comparison, stunted infants are likely to earn 20% less as adults.

Lead poisoning is another one of the many public health problems that India is struggling with.

According to a UNICEF study performed in collaboration with the NGO Pure Earth, India is the country with the highest incidence of lead poisoning. The use of Indian spice powders is the major cause of this.

The George Foundation (now Shanti Bhavan) performed one of India’s largest trials on lead poisoning in 1995, testing the blood of 15,000 children and 5,000 adults. “We discovered that lead poisoning is a big stumbling block to development, affecting more than half of Indian children before puberty,” says Ajit George, director of operations for the Shanti Bhavan children’s project.

Lead poisoning is particularly dangerous for children under the age of five. This is attributed to the fact that these children ingest a toxic metal supply at a rate of 4-5 times that of an adult. This has a long-term impact on them, causing permanent mental and physical damage.

Lack of awareness

Lack of awareness about the quality of food by the parents is one of the major reason for the problem.

Parents should be aware of labelling when they purchase food for their kids. It is the responsibility of the parents to ensure the quality of the food they purchase for their kid.  Educate yourselves about the  label and other sources of information about the food product. 

There’s a lot of information available on the label that we often ignore to check. The simplest example is, if you are a high BP patient, restrict the use of sodium by 1500mg per day. This number is easy to find on a label!

Lack of quality ensuring

Food adulteration is very common phenomenon, but we least care about. 

We purchase products by seeing their ads and the quality statements they make. But in reality, the truth is revealed only when we technically check the quality of the food in a laboratory. 

There are numerous records of cases found where the famous brands surpassed the best possible adulteration tests in India by creating synthetic sugars which had the identical molecular structure to that of the original sugar. 

 

We can help you!!

toddler feeding

By ensuring the quality of food, our mission is to ensure that people are aware of the food they consume. This can be done by accessing information about the product. 

As consumers become aware of their duties, we aim to aid them in this process. The risk of heavy metal poisoning can be reduced by ensuring the quality of food for every batch. 

 

As we raise awareness among parents and caregivers, we make sure that children obtain sufficient nutrition. This goes a long way and has an impact on thousands of kids and their families. By making the right choice, you have the power to fulfil your child’s dreams. So what is holding you back?

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